DESIGN
FOR THINGS THAT NEED TO BE READ.
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SOMETIMES
IT’S A LOT.
Reports can start as a Word document, a spreadsheet, a folder of images and several people with something important to say.
I pull it all together, find the hierarchy and turn it into something clear, considered and easy to follow, without losing the substance along the way.
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WHAT I DO.
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Reports, guides, magazines, brochures and other multi-page documents. I take supplied content and shape it into a clear, cohesive publication that works on screen, in print, or both.
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Posters, flyers, one-pagers and smaller pieces that still deserve proper design. Starting from scratch or rescuing something that’s not quite working.
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Infographics, charts, diagrams and other visual ways of making dense information easier to understand at a glance.
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Custom illustration and supporting design pieces for campaigns, publications and the odd job that doesn’t fit neatly into a category.
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HI, I’M CHERRI.
North Type is my independent design studio in Sydney. I work directly with clients from brief to final artwork, which means the person you email is the person actually doing the work.
My background spans publication design, editorial, illustration and information-heavy projects, and I have a particular soft spot for the jobs with a lot to untangle. I care about clarity, the small details and making the whole process feel straightforward.
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HOW IT WORKS.
01. Send me what you’ve got.
A polished brief is lovely, but not required. Tell me what you’re making, what you already have and when you need it.
02. I’ll come back with a plan.
I’ll ask anything I need to, then send through a clear project fee, scope and timeline before work starts.
03. We collaborate and make it happen.
I design, you review, we refine. Once the final artwork is approved, I’ll supply the agreed finished files.
Happy to work by email or jump on a call if it’s useful.
GOOD COMPANY.
Publications, reports and infographics for NFPs like BirdLife Australia, Humane World for Animals and Wilderness Society.
Art direction for local paper Manly Observer.
Design for businesses big and small.
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